A couple of entries ago I talked about how I identified who my potential clients were and how I would contact them. Given that many potential clients would be working with interior designers and remodeling contractors, it was necessary for me to begin to make some calls, get my name out in the marketplace, and [...]
As I said in yesterdays post, I have been working on some new marketing material with a friend, Nathan Barry from Unattended Media. I figured I would preempt the flood of requests that I know are on their way, and post them here for all to take a look at. This is the front and [...]
Today I figured I would talk about what life has been like the past month or so for me running a small and brand-new custom woodworking business. First off, everyone knows that the economy has slowed down considerably, and may or may not be nearing a recession. The good thing for me is that I [...]
As a woodworker who is trying to make a living selling high-end custom furniture, I had better know who my target markets are. If I don’t, I am liable to waste time and money chasing after people who were never a potential client in the first place, and time and money are two things I [...]
As promised at the end of the last blog entry, I will be talking about how I am going about selling myself and my work. Some people may wonder why I add the “selling myself” part in with the “selling my product.” It’s because I build custom furniture, not off the shelf, stock products. I [...]
I will try my best to get into a habit of writing a new blog entry every couple of days regardless of my current workload or state of apathy. The issue as of late has not been that i have been to busy…actually it has been the exact opposite. I have had tons of time [...]